My business partner Peter Viliesis and I have a clear focus going into 2021 after this rather different year. In order to stay on track we’ve created a list of words to remind us of our mission. Here it goes in random order:

• Generous
• Goal
• Strategy
• Tactics
• Constraints
• Tension
• Generous
• Partnership
• Story
• Empathy
• Trust
• Plan
• Connection
• Action
• Protect
• Value
• Transformation
• Collaboration
• Process
• Principles
• Clarity
• Simple

Each of these words has an important part in the overall business plan. I put this list here first on the personal website using my non business persona to get it out and to document it for myself. There are more we could add but for now this will do.